| Instructors: |
Prof. Brian D. Davison
Prof. Lin
Lin
|
| Time/Location: |
Tue 12:10-1:00 in Rausch 137 (Registration CRN 43345) |
| Overview: |
This experimental 1-credit course will help students appreciate why search
engine visibility is important but also difficult. They will gain an
understanding of how search engines work, how web searchers behave, and
how search marketing works. They will learn to identify goals, measure
success, and build a strategy of organic and paid search for a web site.
Students will also learn how to get a site indexed by choosing target
keywords, optimizing content, and attracting links to their site.
|
| Prerequisites: |
CSE 15 or BIS 120 or Engineering 1 or by permission of an
instructor. |
| Expected Work: |
Homework and small projects. |
| Examinations: |
Quizes and a final exam. |
| Textbooks: |
Required:
Search Engine Marketing, Inc., by Moran and Hunt (IBM Press,
2006).
|
| Useful Links: |
Syllabus |
Schedule |
BlackBoard |
Homework #1 |
|