Additional Details

• Many Web sites have repeated structure on every page (menu, disclaimer, etc.)
  • If you were to just concatenate the previous pages, you would emphasize the repeated text.
  • Effectively suggests that a "Terms of Use" link is highly desirable!
  • Instead, we only add the differences between pages so that such repeated text is no longer unduly emphasized.
• We use up to twenty additional terms both before and after each link in addition to all of the anchor text.